Dannielle Merrifield, known for her appearance on Seeking Sister Wife, has recently launched a new business venture. Although it remains unclear if her husband, Garrick Merrifield, is involved, there are elements of him sprinkled throughout. So, what is Dannielle up to now? Let’s find out more.
Following an eventful Season 5 of Seeking Sister Wife, the Merrifield family’s relationship with Nathalia Lima came to an abrupt end. Nathalia made allegations against Garrick, claiming he desired total submission, and she was unhappy when Dannielle and Garrick invited potential sister wife Mariam to stay with them while Nathalia was still in Brazil. As a result, Nathalia ended the relationship. Unfortunately, Mariam also didn’t work out as expected, leaving the Merrifields back to square one. However, there was some light at the end of the tunnel as Dannielle was pregnant and gave birth to their baby girl, who is now one year old.
In the season finale, it was revealed that the Merrifields had found a new potential sister wife from Brazil, who had been baptized by Garrick. They were in the process of working on her visa. Alongside these developments, Dannielle has embarked on a new business venture, branching out somewhat from Merrifield Custom Builders. She launched Light Of The Eye Candle Co., which coincided with the time when Garrick expressed his desire to explore polygamy and bring in more wives.
Upon learning about Dannielle Merrifield’s new venture, a Reddit thread discussing it was initiated. Followers expressed their thoughts and opinions on her business. While some were unimpressed and skeptical, others felt she had a solid business plan. However, there were concerns about the high prices and perceived low quality of the products:
“$48 for a 4-pack of tea light candles. Ridiculous.”
“Why do these TLC trash TV stars always start a business and charge outrageous prices for cheap products? This reminds me of Sister Wives Closet.”
“What is a ‘for-profit non-profit’?????”
A Lot of Confusion
Although Dannielle Merrifield appeared genuinely passionate about her candles and the company’s mission statement, followers were put off by the typos, spelling errors, and excessively high prices. Some didn’t perceive the luxury aspect when viewing the shopping page. Additionally, the inclusion of scripture in the business raised eyebrows, but it was considered on-brand for the Seeking Sister Wife star. Only time will tell if Dannielle will take the feedback into consideration and make necessary adjustments. For now, she is trying something new, and perhaps it will provide the solace she seeks.